privacy policy

We may use personal information to:

• • Operate, maintain, and improve our website
• • Provide information about Conteur Élan and our products
• • Administer Story Society membership
• • Communicate with Story Society members
• • Respond to inquiries and requests
• • Facilitate purchases through authorized third-party providers
• • Provide information regarding releases, events, experiences, and promotions
• • Process and administer story submissions
• • Personalize your experience and communications
• • Understand website usage and improve our marketing
• • Protect the security and integrity of our website and business
• • Prevent fraud or misuse
• • Comply with legal and regulatory requirements
• • Establish, exercise, or defend legal rights
• • Carry out other purposes disclosed to you when information is collected

If you join the Conteur Élan Story Society or otherwise elect to receive marketing communications, we may use the information you provide to send you information regarding Conteur Élan, including new and limited releases, events, experiences, brand stories, cocktail content, merchandise, and other news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.

If we offer SMS/text-message communications, enrollment in those communications will be subject to separate disclosures and consent requirements presented when you enroll.

Joining the Story Society is not a condition of purchasing Conteur Élan products.

We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, measure performance, and support advertising or marketing activities.

Depending upon your location and applicable law, you may have the right to manage or opt out of certain uses of cookies and similar technologies.

Where required, we will provide appropriate cookie-management or privacy-choice tools.

We may disclose personal information to:

Service Providers and Contractors

Companies that provide website hosting, analytics, CRM, email, marketing, technology, security, event, fulfillment, professional, and other services on our behalf.

Retail and Ecommerce Partners

Authorized third parties that facilitate the purchase, fulfillment, shipment, and age verification of Conteur Élan products.

Professional Advisers

Attorneys, accountants, insurers, consultants, and other professional advisers where reasonably necessary.

Business Transactions

Parties involved in an actual or proposed merger, acquisition, financing, sale of assets, reorganization, or similar business transaction.

Legal and Regulatory Purposes

Government authorities or other parties when required by law or when reasonably necessary to protect our rights, safety, property, users, or others.

We may also disclose information with your direction or consent.

Conteur Élan does not sell personal information for money.

However, certain uses of advertising, analytics, cookies, pixels, or similar technologies may be considered a "sale," "sharing," or processing for targeted advertising under some state privacy laws even when no money is exchanged.

Where applicable, we will provide consumers with legally required mechanisms to opt out of such processing.

Depending on where you reside and subject to applicable law, you may have rights concerning your personal information, including the right to:

• • Confirm whether we process your personal information
• • Access personal information we maintain about you
• • Correct inaccurate personal information
• • Request deletion of personal information
• • Obtain a portable copy of certain personal information
• • Opt out of certain sales or sharing of personal information
• • Opt out of targeted advertising
• • Limit certain uses or disclosures of sensitive personal information where applicable
• • Appeal certain decisions regarding privacy-rights requests where applicable
• • Exercise your rights without unlawful discrimination or retaliation

The particular rights available to you depend upon applicable law. California, for example, provides rights to know/access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive nondiscriminatory treatment for exercising applicable rights.

To submit a privacy request, contact us at:

privacy@conteurelan.com

or use:

[PRIVACY REQUEST FORM]

We may need to verify your identity before fulfilling certain requests. Where permitted by law, an authorized agent may submit a request on your behalf.

If applicable law provides a right to appeal our decision concerning your request, instructions for submitting an appeal will be included in our response.

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing services, maintaining business and transactional records, administering memberships, satisfying legal and regulatory requirements, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the nature of the information and the purpose for which it is processed.

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Our website may contain links to or integrate with websites and services operated by third parties, including retailers, ecommerce providers, social-media platforms, and other partners.

Their privacy practices are governed by their own privacy policies, and Conteur Élan is not responsible for the privacy practices of third-party websites or services.

Conteur Élan markets and sells beverage alcohol intended solely for adults of legal drinking age.

Our website and services are not directed to individuals under 21 years of age, and we do not knowingly seek to collect personal information from individuals under 21 for marketing purposes.

If we learn that personal information has been collected in a manner inconsistent with applicable age restrictions or law, we will take appropriate steps to address it.

If you voluntarily submit a story, photograph, testimonial, or other content through our website, we will process the personal information associated with that submission for purposes including reviewing, administering, and communicating with you regarding the submission.

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors.

When we update the policy, we will revise the Last Updated date above and provide any additional notice required by applicable law.

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Conteur Élan

Louisville, Kentucky

privacy@conteurelan.com

[Legal entity name and mailing address to be inserted before launch.]